High quality artisanal teas that bring the beloved show straight to your cup
Take the estate home with you
This is a modern rebranding of the beloved show Downton Abbey. Using handcrafted illustrations to capture the hearts of a modern audience, giving a luxurious experience to tea drinkers and show lovers alike.
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Is easily able to integrate into the modern everyday life
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Captures the high end quality that the show is so well known for and cherishes
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Just like how all the characters of Downton Abbey are so unique, so are their illustrations.
concept 01
First was aimed to be a classic tea box that could be plucked right off of the shelves of Downton Abbey’s grandest estates
concept 02
Second was to develop a modern and pastel like aesthetic that could distinguish itself within trendy third spaces. Comfortable for show lovers and tea enthusiasts alike
final concept
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Strong resemblance to the old classic logo, but now with higher contrast, tighter, and more tall to give it a more proud look
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Each distinct character will feature a distinct tea, drawn with a textured stroked brush
In the home
box packaging
teabag
On the web
Brand guideline sample
